No FrillsFranklins’ No Frills range is the original Australian house brand. Launched in 1978, No Frills changed supermarket shopping in Australia forever. That’s because it offered customers superior-quality groceries at a substantial discount to other branded products.
That philosophy has not changed. However, the range that began with just No Frills Peanut Butter, Honey and Potato Chips currently contains hundreds of products in packaged groceries and perishables.
In late 2003, the No Frills range was reformulated and repackaged. So was the advertising. The current “Red, the sock” campaign has continued to successfully build the brand and reinforce ‘top value at a low price’ to our customers.
No Frills products still represent better value – and always will. Each and every one of them comes with a money-back guarantee. Plus in many cases, No Frills products are market leaders in their respective categories.